Grown Up Soda (GUS) was established in 2003 by Steve Harsh and Jeannette Luoh, a former real estate attorney. The company’s website states that the founders and their friends sought a beverage that was not overly sweet, unlike the prevalent options at the time.
Following the collapse of the company for which Mr. Harsh worked in 2001, the consumer packaged goods industry veteran sought to re-enter the field. After nine months of extensive searching, he only secured one job interview. Frustrated and uncertain about his future, Mr. Harsh rekindled a childhood interest in selling his food product. He had always desired hot sauce, and in 2003, he released four of the eleven flavors that he and Ms. Luo had created in their kitchen.
| The label is crooked. |
This low-calorie soda is described as “dry.” I have encountered the ingredient “quillaja” in my reviews of Boots Sarsaparilla and Tree Fort (both of which received low ratings). Still, I am uncertain about its purpose or flavor profile.
Upon opening the bottle, I was pleasantly surprised by the sweet aroma. After consuming the first sip, I realized that Mr. Harch might appreciate this beverage. It resembled the root beer stevia drops commonly used in seltzer water. While it was satisfactory, it lacked any complexity or memorable qualities. It had a slightly medicinal undertone, which was due to the Quillaja.
The beverage produced a substantial foam and exhibited a slow rate of dissipation. Notably, this is the sole positive aspect of my review.
The beverage lacks a distinct flavor profile. It is characterized by its simplicity and smoothness, complemented by a refreshing carbonation that provides a subtle zing.
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