This brew is from Imperial Flavors, a family owned and operated business out if Milwaukee, WI since 1964. The business started with Jack Pettigrew in 1964. They primarily make juice concentrates to be sold to bars and restaurants and soda. The information I found stated Pettigrew had an A&W-like root beer formula and made tweaks. At one point he exclaimed “Dang! That’s good.” So we have this brew. The most successful is their butterscotch root beer. Read a nice article from the Milwaukee Journal.
So it is time for the review. (Click here for information on the rating criteria and a table of all the root beer tested or to be tested.)
Carbonated water, sugar, natural and artificial flavors, caramel color, citric acid and sodium benzoate (a preservative)
Nutrition 12 oz. serving (from the bottle)
40 mg Sodium.
32 g (11%) of Daily Carbohydrates
0 mg Caffeine
Aroma and Flavor – 1.5 out of 3 mugs
Very rich and sweet aroma with a vanilla hint. The first sip found a smooth yet very sweet brew with a commercial root beer flavor. To me, that is high sodium or sugar. It is a plain low carbonated beverage with a slight syrup sensation.
Head – 1 out of 3 mugs
The head was below average with little remnant.
Zip – 1.5 out of 3 mugs
The brew is on the lower side of carbonation. The flavors mix well yet leave me with the sense I am drinking sugar mildly blended with other flavors.
Post Consumption Impression – 1.5 out of 3 mugs
I found it hard to drink the whole bottle as it is excessively sweet based on my preferences.
Would I recommend this at 5.5 out of 12 mugs?
It is a middle of the road brew I find most will enjoy and few will hate. Give it a try.