In 1993, Fitz’s Root Beer opened in the Delmar Loop of University City, a suburb of St. Louis. To ensure authenticity, the establishment sought a vintage bottling line. A 1940s bottling line was discovered in an old barn in Shawano, Wisconsin. It was refurbished and installed at the restaurant, visible from every table on the main floor. Fully operational, the bottling line can produce a bottle of root beer or other popular flavors, such as cream and orange, every second.
The building that houses Fitz’s was constructed in 1928. It became the Delmar Bank in 1933 and underwent a remodel in 1944 when the attractive Art Deco façade was added. For a period in the 1980s, it served as a Chinese restaurant called The Lantern House. Today, Fitz’s Root Beer is situated in the heart of the Delmar Loop, a ten-block area of distinctive stores, shops, and even a renovated movie theater dating back to the 1930s.
Fitz’s Root Beer first emerged in St. Louis at a local drive-in restaurant in 1947. Renowned for its delectable draft root beer and hamburgers, Fitz’s quickly became a local tradition. After ceasing operations for several years, Fitz’s Root Beer was revived in 1993 when Fitz’s Bottling Company, America’s original soda microbrewery, established itself in the historic and vibrant Delmar Loop.
Fitz’s is family-friendly, welcoming families and large groups alike. In addition to an extensive selection of draft sodas and delectable floats, we offer a wide range of local craft beers and signature adult beverages. During warm weather, outdoor seating is available on our spacious patio adjacent to the newly constructed Chuck Berry Plaza.
Upon opening this brew, my anticipation heightened significantly. The beverage is infused with a rich, smooth vanilla flavor. While I thoroughly enjoyed the drink, the sweetness was pronounced, yet there was no syrupy sensation, as it is made from cane sugar. The vanilla flavor could be more balanced. As I continued to sip, the taste improved.
Initially, I assigned this a score of 2.5, but overall, it was sweeter than I had anticipated. The vanilla flavor, which I enjoyed, was more pronounced than I would have liked.
The suitability of this beverage depends on your preference for vanilla. If you enjoy vanilla, I am confident that you will find it enjoyable. Given that the carbonation is solid and the sweetness is slightly elevated, this beverage is best served over a generously iced mug.
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