Briars USA is a non-alcoholic distributor
in the central New Jersey region. The company is a subsidiary of High Grade
Beverage (HGB), a franchised wholesale beverage distributor of malt beverages,
wine, spirits and soft drinks. Briars USA has been in business since 1937.
Briars USA currently distributes Monster, Vita Cocoa, Function Drinks, Cintron
Beverages, Jones Soda and 24 C, Muscle Milk, Sunny Delight, Sweet Leaf Tea
Redline Energy and Welch's Juices.
Historically, Briar’s may be better
known for its Birch Beer, but has produced many popular flavors over time
including Black Cherry, Diet Black Cherry, Cream, Diet Cream Soda, Diet Root
Beer, Lemon, Sarsaparilla, and Grape Soda.
High Grade Beverage Company was
originally founded by Nicholas DeMarco and Harry "Butch" Levine in
1940. This business was located on Redmond Street in New Brunswick and
consisted of only six others - three delivery men, two sales people and one
secretary. Over the years the company grew, bringing on the Briar's USA
soft drink beverage bottler in 1986.
So it is time for the review. (Click here for information
on the rating criteria and a table of all the root beer tested or to be tested.)
Ingredients: Carbonated Water, Invert
Sugar, Caramel Color, Sodium Benzoate (Preserves Freshness), Citric Acid, Natural
& Artificial Flavors, Aspartame, and Yucca Extractives.
Nutrition 12
oz. serving (from the bottle)
168
Calories
15 mg Sodium.
42 g (15%) of Daily
Carbohydrates
0 mg Caffeine
Aroma and Flavor – 2.5 out
of 3 mugs
The aroma is
commercialized. Nothing unique and
actually removed me of barq’s. The first
drink was enjoyable. Overall a good
blend with a little too much carbonation for me. The sweetness level was a little higher than
I prefer. Could be the “Invert Sugar”
that was listed as the sugar?
Head –1.5 out of 3 mugs
The head was slightly
below average yet would make a great root beer float. Within 30 seconds, there was no sign of any
head remaining.
Zip – 2.5 out of 3 mugs
This
has a remarkable balance of flavors accented with caramel, vanilla and
carbonations. I really enjoyed the
sensation from the first drink. It was
pleasing, although the carbonation was a little higher than I would desire.
Post Consumption Impression – 2.5 out of 3
mugs
I was pleased and would look for the beverage
again. It is not my top rated but close to
the top 10. This would most certainly be
my nomination for a root beer float! The
more I consumed, it reminded me of my love for Taco Bell. The first bite is SO good, by the third bite I
realize I am eating something and by the fifth bite, same old crap I could get
anywhere.
Would I recommend this at 9 out of 12 mugs?
It is worth a try.
A little sweet and carbonation higher than I prefer, which may make this
a hit with those who love the commercial mixtures such as A&W or Barq’s. I would buy this again.
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