This craft beverage, produced by PepsiCo, initially raised concerns about its commercialization. Introduced in late 2015, it has garnered limited reviews.
To promote its slogan, “IT’S GOOD TO BE STUBBORN™,” the brand has collaborated with Robert Kirkman, the creator and executive producer of “The Walking Dead,” “Outcast,” and Skybound Entertainment, to launch a new campaign.
STUBBORN root beer is crafted using Fair Trade Certified Cane Sugar and Stevia, resulting in a lower-calorie beverage with 100 calories. It incorporates natural flavors and omits High Fructose Corn Syrup (HFCS), artificial sweeteners, and Azo Dyes.
Upon my initial assessment, I was astounded to discover that the beverage contains an astonishing 85 mg of sodium. This revelation is not unexpected, considering its origin from PepsiCo. The company’s strategy of enhancing cravings to increase consumption is evident in this formulation.
The opening experience was delightful. The beverage emitted a distinct, pronounced rooty aroma, providing a clear indication of its characteristics. Upon the first sip, I comprehended the rationale behind this sensory perception. Birch beer is renowned for its more pronounced aroma compared to root beer. This beverage more closely resembles birch beer than root beer. Typically, birch beer is crafted from oil distilled from birch sap, resulting in a dry, distinctive flavor profile.
The initial sip further solidified my perception of mild carbonation, dryness, and a low-sweetener taste. The beverage left my mouth feeling quite dry, possibly due to its higher sodium content or other ingredients. As I continued to consume the beverage, the dryness in my mouth intensified. While this aspect may not have received the highest rating, it is a blend that strikes a balance between its characteristics.
This beverage was relatively dry and uneventful. I could detect the stevia flavor, which I am familiar with as I occasionally use stevia in mineral water. If the carbonation were lower, this beverage would be closer to that taste. This beverage has lower carbonation.
If you prefer a dry, low-calorie beverage with stevia, this is worth trying. However, I must admit that it does not align with my personal taste preferences. While I would not refuse a complimentary bottle, I would not consider spending money on this particular brew.
It may not be the best option. If you prefer a dry beverage similar to birch beer, try it.
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