Dad's
Root Beer is considered one of America's most popular soft drinks. It was developed in the 1930s by
partners Barney Berns and Ely Klapman in the basement of Klapman's Chicago-area
home. Dad's flavor earned a loyal following. The Dad's Root Beer brand was
famous throughout the Midwest and by the late 1940s, was one of the most
consumed brands of root beer throughout the United States.
Dad's
Root Beer distinguished itself as a brand and industry innovator when it became
the first product to use the six-pack format invented by the Atlanta Paper
Company in the 1940s. Dad's also introduced the half-gallon bottle, becoming
the first brand to market this size. Dad's was marketed as a family.
"Junior" bottle size was the smallest, 7, 10 or 12 ounces. "Mama"
was a quart bottle, and "Papa" was a half gallon bottle.
The
Klapman and Berns families sold all rights to the Dad's name and logo to IC
Industries in the 1970s. During the 1970s, Chicago-based television advertising
for Dad's featured a different jingle sung by an ensemble with the following
lyrics:
If it foams up to meet you
It's gotta be Dad's, it's gotta
be Dad's
If it foams up to treat you
It's gotta be Dad's, it's gotta
be Dad's
(Announcer would read the ad copy
while a short instrumental section of the jingle played, then the song
continued)
So ask for Dad's, it's good
old-fashioned
With the taste of yesteryear
If you don't ask for Dad's
All you're gonna get is,
All you're gonna get is,
All you're gonna get is,
...root beer!
The
Monarch Beverage Company of Atlanta acquired Dad's from IC Industries of
Chicago in 1986. At that time Dad's was distributed by the Coca-Cola bottler
network, sold 12 million cases annually, and held the second largest share of
the root beer category behind A & W.
In
2007 Dad's Root Beer was purchased from Monarch, along with the Bubble Up, Dr.
Wells, and Sun Crest brands, by Hedinger Brands, LLC and licensed to The Dad's
Root Beer Company, LLC. The company headquarters is now located in Jasper,
Indiana.
Now for the official root beer review. (Click here for information
on the rating criteria and a table of all the root beer tested or to be tested.)
Ingredients: water, sugar, caramel color, natural
and artificial flavors, and sodium benzoate (preservative).
Nutrition 12 oz (from the bottle)
230 Calories
35 mg Sodium.
44g (15%) of Daily Carbohydrates
0 mg Caffeine
Aroma and Flavor – 2 out of 3 mugs
When opening the bottle, the aroma was commercial. That means it just had more of a sugar
coated wintergreen aroma and a hint to an unknown spice. At first drink, it really was overly
carbonated and wintergreen was the dominant flavor. The aftertaste is a bit
metallic.
Head – 2 out of 3 mugs
The head is not the best yet it does foam up
well. It is much like I would
anticipate from a higher carbonated, heavy sugar drink.
Zip -- 1 out of 3 mugs
This was
rather uneventful. While not bad,
it is just a sugar beverage.
Post Consumption Impression – 2 out of 3 mugs
Dad’s is above average, but not much more than average.
Would I recommend this at 7 out of 12
mugs?
While it has some allure, it also is the highest calorie (almost
twice of Rocky Mountain Root Beer) and no idea what sugar they used. Sure has a corn syrup taste. This would rank very high if it was
only used for a root beer.
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