Sunday, November 13, 2016

Briar’s (#59 - rated 9 out of 12)

Briars USA is a non-alcoholic distributor in the central New Jersey region. The company is a subsidiary of High-Grade Beverage (HGB), a franchised wholesale distributor of malt beverages, wine, spirits, and soft drinks. Briars USA has been in business since 1937. Briars USA currently distributes Monster, Vita Cocoa, Function Drinks, Cintron Beverages, Jones Soda and 24 C, Muscle Milk, Sunny Delight, Sweet Leaf Tea Redline Energy, and Welch's Juices.

Historically, Briar’s may be better known for its Birch Beer. Still, it has produced many popular flavors over time, including Black Cherry, Diet Black Cherry, Cream, Diet Cream Soda, Diet Root Beer, Lemon, Sarsaparilla, and Grape Soda.

High-Grade Beverage Company was initially founded by Nicholas DeMarco and Harry "Butch" Levine in 1940. This business was located on Redmond Street in New Brunswick and consisted of only six others - three delivery men, two salespeople, and one secretary.  Over the years, the company grew, bringing on the Briar's USA soft drink beverage bottler in 1986.


Ingredients: Carbonated Water, Invert Sugar, Caramel Color, Sodium Benzoate (Preserves Freshness), Citric Acid, Natural & Artificial Flavors, Aspartame, and Yucca Extractives.

Nutrition 12 oz. serving (from the bottle)

168 Calories
15 mg Sodium.
42 g (15%) of Daily Carbohydrates
0 mg Caffeine

Aroma and Flavor – 2.5 out of 3 mugs

The aroma is commercialized.  Nothing unique, but it actually reminded me of Barq’s.  The first drink was enjoyable.  It's a good blend but has too much carbonation for me.  The sweetness level was a little higher than I prefer.  Could it be the “Invert Sugar” listed as the sugar?

Head –1.5 out of 3 mugs

The head was slightly below average, yet it would make a great root beer float.  Within 30 seconds, there was no sign of any head remaining.

Zip – 2.5 out of 3 mugs

This has a remarkable balance of caramel, vanilla, and carbonation flavors.  I really enjoyed the sensation from the first drink.  It was pleasing, although the carbonation was slightly higher than I would have desired.

Post Consumption Impression – 2.5 out of 3 mugs

I was pleased and would look for the beverage again.  It is not my top-rated, but close to the top 10.  This is my nomination for a root beer float!  The more I consumed, the more it reminded me of my love for Taco Bell.  The first bite is SO good, by the third bite I realize I am eating something and by the fifth bite, same old crap I could get anywhere.

Would I recommend this at 9 out of 12 mugs?

It is worth a try. It is a little sweet and has higher carbonation than I prefer, which may make it a hit with those who love commercial mixtures such as A&W or Barq’s. I would buy this again.

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